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Review of Business and Economics Studies

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Vol 11, No 1 (2023)
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8-12
Abstract

The transmission of information through electronic technologies leads to the transformation of the texts that provide a dialogue between government and society. New qualities of these texts (“hypertext”, “interactivity”, “multimodality”, etc.) significantly distinguish electronic materials from traditional written texts. In this connection, the article raises the problem of a new object of speech studies: so called media product. To solve this problem, the authors propose a transdisciplinary approach based on the achievements of adjacent sciences: functional stylistics, discourse theory, management theory, jurisprudence, sociology, psychology and others. Within the limits of the problem posed, the authors’ attention is focused on a number of actual tasks of speech studies: a. genre-stylistic classification of digital texts presented by executive authorities; b. identification of means of text influence on the addressee in a media dialogue between the authorities and society; c. working out of recommendations on creating digital texts of high quality. The scale of the problem posed is conditioned by multitasking of public administration, the influence of numerous discursive factors on power - society communication, by diversity of media texts created by public administration. The scientific significance of the study of digital content of executive authorities is determined by the need to clarify the discursive and stylistic features of actual official - business communication. Within the framework of this communication media products of various genre and format types are created: from traditional official texts to the texts bordering on other functional styles. These types of the Russian executive authorities’ texts have not yet received a comprehensive linguistic description. The novelty of this task is determined by a. minimal exploration of media products of the Russian administration texts; b. the introduction of the concept executive authorities’ digital discourse (i. e., digitally designed discourse) into scholarly use; c. the need for a professional audit of efficiency of the authorities’ dialogue with the public.

13-18
Abstract

The research paradigm of 21st century linguistics links the study of discourse with the use of language as a public practice. The subject of the study is linguistic features of different levels, characterizing the phenomenon of cancel culture. The new discourse practice or speech reality functions thanks to the media and the Internet in various areas of modern speech — in political and business communication, in professional and everyday life. The purpose of the study is to consider cancel culture as a linguistic object that reflects the speech life of modern society. The relevance of the study is determined by a modern request for regulation and control of speech behavior in the public sphere within the framework of constructive criticism. The article implements the following research tasks: to describe the linguistic essence of the cancel culture and characterize the latter as a phenomenon characteristic of the communicative behavior of representatives of the linguocultural community. The linguistic method of discourse analysis is used as the main tool for analyzing texts with functioning examples of lexical units representing the cancellation action, which makes it possible to identify features of the communication and evaluation activities of speakers. As a result, new language facts in the system of linguistic coordinates are localized and a possible vector for the study of aggressive communication in the language-environment category is determined. It allows for an expansion of the field of scientific understanding of the modern speech environment. The author concludes that the cancel culture as a new discourse practice has a thematic and semiotic dominant in the form of destructive criticism. Research of new discourse practice on the identified attractors of criticism and aggressive communication is set as a research perspective.

19-25
Abstract

“Word of the Year” as a linguistic and sociological research is carried out in many countries of the world and has been very popular for many years, moreover, it attracts more and more attention every year. This partly explains the relevance of this study. The “Word of the Year” campaign is usually attended by professional philologists, who can involve the general public in the discussion, but the final choice is made by experts. Yet, the average native speaker gets a chance to evaluate the result. The aim of the article is to describe the reflexive possibilities of “Words of the Year” as seen by a Russian-speaking observer, who carries out linguistic reflection. The material for analysis includes lists of “Words of the Year” for different years in different countries; sources of material are Internet publications, designed for a wide range of Russian-speaking readers; the main methods encompass observation, description, component and conceptual analysis. The article formulates the definition of “Word of the Year” as a linguistic unit that due to its significance and frequency of use, has become a nominal linguistic marker of one calendar year. “Word of the Year” helps to trace current social sentiments, problematic topics and topical issues of concern to the social majority. “Word of the Year” allows us to summarize a brief verbal summary of the period and consolidate these generalisations for the next generations. The analysis of the material led to conclusions that the reflexive possibilities of the “Word of the Year” can comprise frequency as an indicator of a surge of attention to the word; selection of a language unit from a number of words that are to some extent related to the current and significant “key situation”; and competition between several lists of “Words of the Year” compiled by different expert groups, whose existence allows a native speaker, first, to compare different approaches to the choice made and to juxtapose them to their own linguistic instinct.

26-32
Abstract

The study aims to determine the role of the US media as a destabilizing factor in the contemporary domestic politics of Venezuela, especially in the context of the power crisis of 2013–2019. The study used the methods of data analysis obtained through interviews, discourse analysis, the method of grounded theory, content analysis of selected sources (CNN, The Washington Post, The New York Times, Bloomberg) and event analysis, which made it possible to analyze the most frequently mentioned in the American media developments in the domestic politics of Venezuela for the period 2013–2019. The results of the study reveal the bias of the American media and their dependence on the main US political course towards Venezuela, demonstrate the systematic creation of a negative image of Venezuela in the American media with a focus on the economic crisis and low living standards in the country, and attempts to influence US and international public opinion on the issue of recognizing the illegitimate parallel government of self-proclaimed President Juan Guaidó. The practical significance of the work’s findings is the that they can be used in developing a strategy for information interaction between Venezuela and the United States, creating an information security system that accounts for the identified threats and strengthening the regional media of Venezuela.

33-39
Abstract

The article examines 36 lexical units on the example of eight articles published on the online news resource CNBC in the Business sector dated in the first half of February 2023. The phrases under analysis refer to the topic of Artificial Intelligence (AI). The relevance of this research is due to the popularity of the topic. The subject of the research are the key lexical units used in the articles to present and identify two selected categories: AI as a threat and unsettlement and AI as a competition and economic changes. The work aims to select and study the received vocabulary for further grouping in order to reflect the understanding of the AI process within two categories. The scientific novelty of the research lies in the quality of the material (contemporary business English publications), as well as an attempt to establish the key functional groups in the world of Artificial Intelligence due to the selected categories. The main method of the research is an inductive approach to the analysis of empirical material, in which conclusions are based on the study of specific lexical units. The result of the analysis reveals a general view of the key functional groups represented by selected lexical units. The results of the research can be used in further linguistic analyses on the given topic as well as have practical usage in language classes studying the topic of Artificial Intelligence.

40-45
Abstract

This article deals with the problem of applying the discourse approach to the analysis of different types of texts, which is of paramount importance for modern linguistics. The subject of the study is the syntactic structure of different types of contemporary media texts. The purpose of the research is to broaden the ways of the discourse analysis with the help of cognitive science. The relevance of the topic of the present paper is determined by the rapid development of studies in the sphere of cognitive linguistics and the need to apply the latest approaches to the analysis of the syntactic structure of speech. The scientific novelty lies in the fact that the authors single out modern trends in syntactic analysis of speech construction on the example of contemporary media texts and give an outlook on further significant developments in the sphere, discussing the issue of developing and optimizing telescopic texts for the purposes of modern science, management, education and other essential spheres of life. Within the framework of the present study, the authors used the methods of system analysis, analysis of statistical data, official documents and works of the consummate professionals in the sphere of the cognitive science. Based on the results of the research, it was revealed that modern technologies give marvellous opportunities to create a specific digital data format of various texts, associated development and display tools. The authors concluded that the “telescopic text” is now becoming a way for effective digital communication and information exchange.

46-50
Abstract

Interpretation as a form of intercultural communication plays an important role in modern geopolitical conditions, hence the role of the interpreter as a mediator between languages and mentalities acquires even greater significance as high-quality interpretation ensures successful international communication. The authors focus on studying simultaneous interpreting as a cognitive process and set the goal of analyzing how the incoming message is perceived and processed in the mind of the interpreter and then transformed into a target language message. Applying the method of comparative cognitive transformation, the authors arrive at the conclusion that, since the interpreter operates on the cognitive level, the process of deverbalizing the source message is a transformation of the ordinary language into a language of thought, thus rendering the gist of the original can be achieved through identifying the underlying concepts in the source language message and finding correlations in the target language. Before attempting to formulate the target message, the interpreter should first deverbalize the original and get rid of its linguistic form, that is, cognitively imagine the sense of the message as a certain space of connections. Effective international communication with the target language recipients means that the interpreter needs to account for the pragmatics of the speech act and find a ready-made concise variant expressing a similar idea in the target language.

51-57
Abstract

In spite of the widespread use of the concept of “intercultural communication competence” in theoretical and empirical studies, there are problems with the development of this competence in real-time teaching process within local contexts. This research aims to analyze the situation regarding the development of intercultural communicative competence in the learning process in the context of Turkey and to evaluate the approach used as a starting point for developing linguistic and cultural awareness among the students of the Russian language and literature department in Ankara Haci Bayram Veli University. As part of the study, the author used the methods of deductive analysis, the analysis of the current state of the problem as well as the onomasiological and contrastive analysis. The author analyses the results of testing, based on the ideas of contrastive onomasiology and presented in a learning book for the Translation Course. The results show that a comparative analysis of the reality - language interaction models based on concepts such as “situation”, “perspective” and “reframing” helps develop the awareness of the students towards the different “thought patterns”. The main conclusion of this paper is the thesis that contrastive onomasiology contributes to the development of linguistic and cultural awareness, which is the first step towards intercultural communicative competence.

58-66
Abstract

The authors consider linguoculturology through the science of neuropsychology. They define and clarify the concepts necessary for the review of linguoculturology and the linguistic picture of the world through neuroscience, which can reveal the impact of culture and language on human consciousness. The problem is that the research on unconscious processes is not sufficiently widely disclosed and remains little studied. The goal is to identify the relationship between language and cultural concepts that most effectively affect the human subconscious. The tasks are to determine the relationship between culture and language through the neuropsychological prism of response triggers; to consider the manifestation of culture, which is reflected in the language, in unconscious - psychic suggestion; to establish the interdependence of national-specific features of the genesis of the linguistic worldview through ambivalent concepts. The relevance lies in the growing attention of the international community on the correlation of truth and “fake”, acceptance and rejection, as well as a broad interest in the field of neuropsychology. The methodology of this work is a descriptive review of EEG (electroencephalogram), MRI (magnetic resonance imaging), and sound recording devices. The main conclusions. Human triggers (triggers) are inseparable from culture, language, and communication methods that lead to a narrowed perception of one’s own response. The manifestation of culture is reflected in the language, influences the people’s perceptions and their beliefs, where suggestion affects human consciousness.



ISSN 2308-944X (Print)
ISSN 2311-0279 (Online)