Исследование возможностей использования и проблем разговорного искусственного интеллекта на малых и средних предприятиях

Целью данного исследования является изучение потенциальных преимуществ и проблем, связанных с внедрением разговорного искусственного интеллекта (РИИ) на малых и средних предприятиях (МСП). В качестве основных методов получения и интерпретации данных в исследовании используются комплексный обзор литературы и тематический анализ. Рассматриваются технологии РИИ, включая чат-боты, виртуальные помощники и системы автоматического ответа. Эти технологии предоставляют МСП возможности автоматизировать операции по обслуживанию клиентов, получать ценную информацию о клиентах и повышать операционную эффективность. Однако их интеграция также сопряжена с техническими трудностями, финансовыми ограничениями, проблемами конфиденциальности и безопасности данных, а также с присущими РИИ ограничениями. Результаты исследования представляют подробное описание роли РИИ в МСП, возможностей практического применения, показывают потенциальные преимущества и препятствия использования РИИ. Результаты исследования подчеркивают необходимость стратегического подхода МСП к внедрению РИИ с учетом потенциальных преимуществ и сопутствующих проблем. Основной вывод, сделанный на основе данного исследования, заключается в том, что стратегическое и хорошо спланированное внедрение РИИ может принести значительную пользу МСП. Однако РИИ следует рассматривать как дополнение к существующим операциям, а не как их полную замену. Данное исследование также определяет необходимость проведения будущих научных работ, особенно эмпирических исследований, посвященных внедрению систем РИИ в МСП и изучению их долгосрочного влияния и этических последствий для организаций.

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