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Теория и практика поведенческой экономики в процессе принятия финансовых решений

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В статье рассмотрены вопросы, связанные с изучением поведенческих факторов при принятии финансовых решений. Цель исследования — проверка гипотезы о том, что участники рынка принимают финансовые решения, основываясь на своем опыте, интуиции, стереотипах, иллюзиях, эмоциях, а не только на критериях финансовой выгоды и рациональных предположениях. Исследованы и обобщены поведенческие механизмы и основные ошибки инвесторов и менеджеров при принятии финансовых решений на основе классической экономической теории. Приведены конкретные примеры реализации финансовых решений с использованием математических моделей. Практическая значимость данного исследования — выявление ошибок в применении классической экономической теории, возможности и способы их устранения. В качестве основного инструмента принятия финансовых решений представлена эффективная поведенческая модель, позволяющая избегать негативных последствий.

Об авторе

М. Розина
Финансовый университет

Мария Розина, магистр экономических наук, Международный финансовый факультет, Департамент мировой экономики и мировых финансов


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Для цитирования:

Розина М. Теория и практика поведенческой экономики в процессе принятия финансовых решений. Review of Business and Economics Studies. 2019;7(3):45-82.

For citation:

Rozina M. The Use of Theory and Methods of Behavioural Economics in the Process of Making Financial Decisions. Review of Business and Economics Studies. 2019;7(3):45-82.

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