Digital Marketing, Brand Reputation and Luxury Hotel Choice in Vietnam

T.V.B. Hoang; L.T.P. Thanh; P. X. Hung; L.T.P. Thao; H.V.H. Nguyen

Review of Business and Economics Studies
Review of business and economics studies

ISSN 2308-944X (Print)
ISSN 2311-0279 (Online)

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Hoang T., Thanh L., Hung P., Thao L., Nguyen H. Digital Marketing, Brand Reputation and Luxury Hotel Choice in Vietnam. Review of Business and Economics Studies. 2026;14(2):85-100. https://doi.org/10.26794/2308-944X-2026-14-2-85-100

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ISSN 2308-944X (Print)
ISSN 2311-0279 (Online)

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About the Authors

T.V.B. Hoang
University of Economics, Hue University
Viet Nam

Tong Viet Bao Hoang - MBA, Head, Office of Communication and Admission

Hue

L.T.P. Thanh
University of Economics, Hue University
Viet Nam

Le Thi Phuong Thanh - PhD, Lecturer, Faculty of Business Administration

Hue

P. X. Hung
University of Economics, Hue University
Viet Nam

Pham Xuan Hung - PhD, Head, Office of Academic Affairs and Student Services

Hue

L.T.P. Thao
University of Economics, Hue University
Viet Nam

Le Thi Phuong Thao - PhD, Lecturer, Faculty of Business Administration

Hue

H.V.H. Nguyen
University of Economics, Hue University
Viet Nam

Hoang Viet Hanh Nguyen - MBA, Lecturer, Faculty of Business Administration

Hue

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